Meaning of the word "fall flat" in English

What does "fall flat" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

fall flat

US /fɔl flæt/
UK /fɔːl flæt/
"fall flat" picture

Idiom

fail to produce an intended effect; be unsuccessful

Example:
His jokes often fall flat with the audience.
The marketing campaign seemed to fall flat, as sales did not improve.